The new partnership will see all adidas official replica and training-wear product available exclusively in JD Sports stores and online at jdsports.co.uk/northernireland
JD Sports has grown from a single store in Bury, Manchester to being the leading retailer and distributor of branded sportswear and fashion-wear. JD now have over 350 stores with 11 in Northern Ireland of which a number will feature bespoke instore areas dedicated to Irish FA products.
Irish FA Head of Marketing and Communications, Geoff Wilson, said: “We are delighted to have secured this partnership with JD Sports. They have established themselves across the UK and we feel that they offer the Irish FA as a brand the best opportunity to bring our official products to supporters through their even increasing store list.”
JD Sports Chief Executive, Barry Bown, added: “This is a fantastic opportunity for us to be associated with the Irish FA and will be a great addition to the brands and offerings we currently have instore. We are looking forward to a very successful relationship with the Irish FA and welcoming its loyal support into our stores.”
The new home kit will be revealed and available for pre-order online at jdsports.co.uk/northernireland from Wednesday 6 November ahead of the full launch on Thursday 14 November.
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| Sammy Clingan, Steven Davis and Niall McGinn model the new Northern Ireland kit. |
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